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Home»eSports»Esports Enters Top 5 Betting Markets in New Kambi Report
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Esports Enters Top 5 Betting Markets in New Kambi Report

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Betting operator and solutions provider Kambi dropped a huge bomb in its Q2 financial report, saying that esports has breached the upper echelon of the online betting market.

On July 28, 2025, gambling service provider Kambi Group released its Q2 2025 financial report detailing the company’s wins and losses over the past three months. In it, CEO Werner Becher expressed his belief that esports betting is already a pillar of the online gaming industry, and that it will continue to grow. While each individual esport was only a small portion of the market, they combine to form the company’s fifth-largest vertical.

Kambi’s stats are pulled from more than 50 operators that it works with from around the world. Its list of partners includes BetRiver, Bally Bet, LeoVegas, Unibet, and more. The company pooled data from all of its operating partners that operate across more than 60 different countries, and it found that competitive gaming continues to rise as a powerful force in online gambling.

“Our esports betting product, powered by our Abios division, is also becoming an increasingly important part of our product offering. Esports via the Turnkey continues to grow in popularity and in Q2 was the fifth largest ‘sport’ across the global network based on turnover,” said Becher.

Image Credit: Kambi Group

Kambi 2025 Q2 report includes major profit cut

While Kambi is optimistic on the rising esports betting market, the company’s own numbers have not grown in parallel.

Kambi reported an 11.5% drop in revenue this quarter compared to last. Cash flow also dropped to €1.3 million, a steep decline from Q1’s €7.7 million. This cash flow drop is likely attributable to increased operating costs. Still, excluding transaction fees, the company managed to raise total revenue by 2.3% compared to its totals in 2024.

Becher spent a considerable amount of his CEO statement to stress the importance of esports. Kambi’s gaming division Abios remains a cornerstone of the esports gambling market, and it has already launched two new partnerships this year with Kindred and Bingoal. The company could lean ever further into the world of competitive gaming in order to offset rising operational costs.

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