While most firms treat NFTs as marketing gimmicks, GameSquare is flipping the script, deploying them as financial instruments. Its new $10 million yield program transforms Ethereum-based digital assets into revenue generators, marking a risky but innovative leap in corporate crypto strategy. On July 21, GameSquare announced the expansion of its crypto treasury program to $250 million, including a dedicated $10 million allocation toward a novel NFT yield strategy. The move follows a $30 million purchase of Ether (ETH), bringing its total holdings to over 10,000 tokens. Rather than holding these assets passively, the company plans to actively deploy them across…
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