After years of losses, its sale feels like it was always heading to this point, but why? / Image credit: Guild Esports TL;DR Guild Esports was set up in September 2019, originally called The Lords eSports PLC. In June 2020, David Beckham invested £250,000 into Guild Esports, becoming a co-owner. The company had various teams involved in games such as Apex Legends, Fortnite, Street Fighter V, Counter-Strike 2, and more, but recently scaled back and is now involved in just four titles. The company was sold in August 2024 to DCB Sports for £2.1 million. Despite Guild Esports investing in…
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