Fnatic names Fulllife as pro kit partner

Fnatic has announced it has partnered with French streetwear brand Fulllife.

The brand has now become the UK-based esports organisation’s official pro kit partner, designing and providing the jerseys worn by its rosters competing across several esports titles.

Fnatic has become the fourth esports organisation to join forces with Fulllife, joining Karmine Corp and Team Heretics on its partnership portfolio. The collaboration will begin with Fnatic wearing a newly designed jersey at VCT Champions Paris, starting on September 12th.

In addition to new jerseys, Fulllife will launch Fnatic-branded merchandise capsules. The brand has yet to reveal details regarding the first capsule’s release.

“Partnering with Fnatic marks an exciting chapter for Fulllife,” said Alexandre Malsch, Founder of Fulllife. “Their dedication to excellence and relentless competitive spirit perfectly matches the performance and innovation we put into every jersey.”

Partnerships with clothing brands remain an area of growth within the esports industry. In July, T1 partnered with Disney for the launch of a limited-edition clothing range and exclusive accessories.

In recent months, Fnatic has continued to enter new partnerships with new and existing brands. In July, the organisation secured a deal with trading platform DLSM, marking the latter’s first foray into the esports industry.

August saw Fnatic Gear join forces with Sony INZONE, its hardware brand now operating under the INZONE name.

Outside of its partnerships, Fnatic competes across several esports titles, including Counter-Strike 2, League of Legends and VALORANT.

Its VALORANT roster is one of the top-performing sides from the EMEA region and is in contention for victory at VCT Champions Paris. Ahead of the tournament, former player Leo ‘Leo’ Jannesson parted ways with the organisation and competitive play after over a year of absence, citing health issues as the factor behind his decision to step away from the esport.