Doodles Partners with Froot Loops to Launch NFT-branded Cereals

Doodles, the team behind the popular Doodles non-fungible token collection, has joined hands with Froot Loops, a fruit-flavored breakfast cereal, to launch non-fungible token-inspired cereals. In response to this collaboration, the Doodles non-fungible token floor price has reacted sharply, rising from 0.78ETH before the recent announcement to as high as 0.84ETH hours later.

Doodles X Froot Loops Integration

In a September 08 blog post, the Doodles NFT team confirmed that they have partnered with Froot Loops to launch non-fungible token-branded cereals. Doodles is a renowned non-fungible token project created on the Ethereum blockchain network by the digital artist Scott Martin, also known as Burnt Toast, and founded by Evan Keast and Jordan Castro. This project was created in 2021.

coming sooooon

Froot Loops x Doodles pic.twitter.com/by4isUhabm

— doodles (@doodles) September 8, 2025

Doodles is a non-fungible token project featuring a limited set of 10,000 cartoonish figures with unique features and colorful backgrounds. DOOD serves as the official cryptocurrency for the Doodles NFT collection. It is designed to enhance community engagement and provide utility within the non-fungible token ecosystem. The $DOOD token was launched by the NFT project Doodles on May 9, 2025, on the Solana blockchain. The launch included an airdrop of tokens to Doodles NFT holders.

Doodles has evolved into an entertainment platform and as a community-driven media brand with expanding ventures into music, games, and physical merchandise. Doodles has collaborated with major brands and companies such as McDonald’s, Adidas, and PlayStation, demonstrating its mainstream appeal. Previously, the Doodles project expanded to physical products, including other collaborations with brands like Crocs that bundle digital and physical items.

Doodles Jumps Into Cereals Market

Doodles team has jumped into the cereal market, with Froot Loops, after a successful collaboration with McDonald’s last year. Froot Loops is a brand renowned for making a fruit-flavored breakfast cereal made of colorful rings of corn, wheat, and oats. Known for their crispy, sweet, and fruity taste, they are fortified with vitamins and minerals to provide energy for the day. Froot Loops is a subsidiary of Kellogg’s, a plant-based food company founded in 1906. Doodles NFT art will be featured in the Froot Loops cereal pack.

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