My name is Jordi Llonch Esteve, and my life has been defined by one thing — movement.
Long before finding Bitcoin, I worked as an airline pilot. I would wake up in a new country almost every morning! I carry many invaluable experiences with me from that time, as I learned how to navigate layovers, find local shortcuts and spot the best places to go to and things to do — and also what to avoid! But throughout all these adventures, there was always one thing that was missing:
I was lacking community. That was always a struggle.
Eventually, I changed directions and swapped cockpits for start-ups. My biggest venture, Sharing Academy — Europe’s first peer-to-peer tutoring marketplace — was what I call a “successful failure.” We won Best App of the World at Mobile World Congress and received invitations to work for private and government-led initiatives in Spain, Switzerland, South Korea, Portugal and France. I still recall celebrating that win… and then hitting the hard crash of running out of steam.
The company didn’t survive — but the lessons I gained did.
After that time, defeated, I needed to recover. My former partners Simón Lee and Andrés Manso invited me to join their new venture, Peninsula Corporate Innovation. I helped large corporations stay relevant through Open Innovation — a bridge between fresh start-ups and established giants. Sitting in boardrooms dominated by the rat race and fiat mindset made me yearn for the free skies — the contrast couldn’t have been starker. This was a time of learning and adaptation, and also one of curiosity as I let myself fall down the sovereignty rabbit hole thanks to Bitcoin.
Over those ten years — five running Sharing Academy and five at Peninsula — I traveled constantly: always on the move, meeting clients and forging IRL connections. I was no longer a pilot, but my lifestyle hadn’t changed much. What took me a long time to realize is that there is a term that describes this lifestyle: digital nomad. And that there are nearly 50 million of us navigating the world this way, balancing work, travel and community.
Between Bitcoin and the travel world, I had found a home.
Then, in 2024, I ran into Aleksandar Svetski — Bitcoin entrepreneur, author of The UnCommunist Manifesto and The Bushido of Bitcoin, and founder of The Bitcoin Times. When he told me what he was working on, I couldn’t believe it. A new kind of app for travelers and Bitcoiners? Talk about perfect timing!
Satlantis: The Social Discovery Tool for People, Places and Events
I see Satlantis as the ultimate app for travel — one that brings together the tools that every nomad already uses: Google Maps for places, Instagram for people, Eventbrite for events… but with a twist! Satlantis uses Nostr to tie people, place and events together like never before. For those of you living under a rock, Nostr is a decentralized, censorship-resistant social protocol that enables permissionless digital identities and portable social graphs. It’s the ultimate social protocol, and even has the benefit of integrating Lightning payments natively! As Derek Ross says, “the purple pill helps the orange pill go down.”
Nostr is the social glue that makes Bitcoin’s freedom feel natural.
Needless to say, I reached out, joined the mission, and I have spent the past year helping to bring Satlantis to life.
It may be early days still, but for me, Satlantis checks every box. It’s the app I wish had existed when I was a pilot or an entrepreneur; and it’s the app that today has upgraded my traveling lifestyle.
If you’re into:
👤 Sovereign Individualism
🏙 Free Private Cities
🛫 Frequent Traveling
🥦 Localism and Communities
🛰 Remote Work
₿ Bitcoin Circular Economies
🦩 Nostr and Bitcoin Communities
🎌 Flag Theory / Geo-Arbitrage
💳 Nomadism
🕸 Network States
…Satlantis is for you.
What makes Satlantis unique?
- Nostr login →you own your identity and your social graph — all your connections, likes, shares, clicks and comments stay with you, whether you’re on Satlantis or move to a different Nostr app. Good luck trying to retain your X or Instagram audience across platforms… Plus, you can just sign up with an email like a normie, and we give you Nostr keys without you even noticing. Cheekiest onboarding ever! A whole new ecosystem unlocked.
- Events on Nostr → see what’s on, wherever you’re off to. The best Bitcoin and Nostr events are running on Satlantis, and they’re more social than ever. Run meetups, workshops or conferences. See who’s attending, follow them, message them directly and stay connected across the Nostr ecosystem. Find your tribe in real life and keep in touch online.
- Discovery on your terms → This is a big one… I’ll never forget wrestling with Kakao Maps in Korea just to find health-conscious food, rather than chain joints of junk food! With Satlantis, you discover what matters to you. Signal over noise. Discover cafés, gyms, farmers markets or events that align with your values and lifestyle — not whatever Google’s algorithm wants to feed you (literally!). Based entirely on the interests you select and the recommendations of the people you care about.
- Collections → This is a nice touch. Collections are a bit like Pinterest boards or Spotify playlists… but for places! Favorite cafés, hidden viewpoints, seed-oil-free restaurants… you name it! Craft beautiful lists to showcase your taste and become a trusted pathfinder by posting great guides. Share them or keep them to yourself and your community. And yes — you’ll soon be able to zap Collections, as well as everything else in Satlantis.
Satlantis is the kind of tool that makes me see travel and discovery planning not as a stressful chore, but as a fun game. And we’re still so early.
So what’s next for me? Where am I headed next? Life will tell. But wherever that is, I know Satlantis will be how I find my community there, before I even land. It’s also how I’ll make the most of the trip, and how I’ll stay connected with new friends once I embark on a new journey. It’s a great feeling to work for a start-up where you are the target audience.
I’ve been traveling for half my life, and I show no signs of stopping (unless someone special gives me a reason to settle). Let’s connect on Satlantis at satlantis.io/jordi.
