Guild Esports reportedly up for sale a year after acquisition

British esports organisation Guild Esports has reportedly been put up for sale on an insolvency market, less than a year after its acquisition by DCB Sports.

First reported by City AM, the esports organisation is allegedly looking for bids from potential buyers, with a deadline set for August 15th, 2025.

Esports Insider has reached out to Guild Esports following City AM’s report and will update the article if a response is provided.

Founded in 2018, the organisation was once part-owned by former professional footballer David Beckham. Over the past seven years, Guild Esports has competed across a range of esports titles, including Apex Legends, VALORANT and sim racing.

In October 2024, Guild Esports was acquired by US sports investment firm DCB Sports LLC after signing a letter of intent to purchase the organisation last August. The purchase marked the company’s first foray into the esports industry, taking full control of Guild’s assets for £100,000 in cash plus more than £2m in liabilities.

Guild Esports’ financial struggles can be traced back to 2020, when it became the first UK-based esports organisation to list on the London Stock Exchange. Following five years of continued losses, its share price plummeted by over 90%.

With Guild Esports continuing to compete across sim racing, EA Sports FC, Fortnite, and PUBG Mobile, it’s unclear what the future holds for the organisation as its owner seeks a new buyer.

Despite recent questions over the organisation’s future, Guild Esports has continued to participate in events and expand into new areas.

In March, the organisation acquired fan engagement platform Encore. Meanwhile, April saw it win the inaugural Prodigy Racing League championship.

Earlier this year, the organisation also teamed up with GINX TV to relocate the content company into Guild’s London-based HQ. The UK-based organisation also gained a 25% stake in GINX TV.

Despite the esports industry continuing to grow around the world, ensuring long-term stability within the UK continues to challenge stakeholders. In April, Call of Duty organisation Katana Gaming ceased operations, having fielded a roster in Call of Duty Challengers and operating a range of amateur events within the UK.