FURIA launches limited clothing collection for Esports World Cup

Brazilian esports organisation FURIA has released a new apparel collection in collaboration with the Esports World Cup (EWC).

The drop will be sold in limited quantities on FURIA’s official store, featuring two T-shirts and two hoodie designs (one pocket hoodie, one crewneck).

The collection features elements of FURIA’s brand identity mixed with the Esports World Cup logo. Oversized T-shirts are sold at a price of R$169 (~£22.81) while the crewneck and pocket hoodies are respectively sold for R$299 (~£40.36) and R$339 (~£45.76).

FURIA is known for focusing on its merchandise collections and building a steady presence in the fashion sector through collaborations. Prior to the Esports World Cup, FURIA has released special collections such as ZOR, My Hero Academia, Adidas and Champion, among others.

FURIA was among the 40 teams accepted in the Esports World Cup Partner Programme this year, which allows it to receive up to $1m (~£771,000) in funding to grow its brand and audience ahead of and throughout the event.

Aside from the partnership with the EWC, FURIA is supported by Logitech G, Lenovo Legion, Red Bull, Hellmann’s, Adidas, Pokerstars and Universidades Cruzeiro do Sul.

Founded in 2017, FURIA is one of the leading organisations in the South American esports scene. The team is mainly known for its presence in Counter-Strike, but has expanded across other game titles including Apex Legends, League of Legends, PUBG Mobile, Street Fighter, Rainbow Six Siege, Rocket League and VALORANT.

The Rainbow Six team recently won the inaugural Rainbow Six RE:L0:AD championship after a dominating victory against CAG Osaka Grand Final, taking home $170,000 (~£127,018) in prize money.

In League of Legends, FURIA was the LTA South representative at the latest Mid-Season Invitational and Esports World Cup, fighting closely with the best teams in the West, such as G2 Esports and Cloud9, whom they defeated in Riyadh earlier this month.