Team Liquid has announced a new partnership with Mirage Digital, but what exactly does the mysterious company do?
One of the world’s most recognizable esports organizations is adding a new patch to its jerseys with the addition of Mirage Digital. Team Liquid announced the sponsorship on July 23, 2025, through its official media channels. Team Liquid will work with Mirage to create a new streaming channel centered around its next Race to World First performance in World of Warcraft, starting August 5. However, information on Mirage Digital, such as who owns the company and what it does, can be difficult to find.
We’ve scoured the internet to learn as much as we can about Mirage Digital and what they bring to the table for Team Liquid.
Mirage Digital is a monetization company that specializes in video content.
Mirage works with other companies to create revenue streams from their existing content. The company primarily works with TV streaming services, including Roku TV, Fire TV, Tubi, and Plex. Their bread and butter is free ad-supported streaming television (FAST) services that don’t require a paid subscription. Aside from Liquid, Mirage Digital’s partners include The Professor, Devour Power, and Soft White Underbelly.
Image Credit: Mirage Digital
How to watch Team Liquid’s new streaming channel
Team Liquid’s new streaming channel will be available on The Roku Channel starting July 22, 2025.
The channel premier will focus on the Race to World First event for Ghosts of K’aresh, the final major patch of The War Within expansion. Details on the raid are scarce, but Blizzard has revealed that a new enemy named Dimensius will be the final challenge of the raid. The boss is notable for their size, with developers comparing him to the entirety of Stormwind.
Image Credit: Activision Blizzard
Note that Liquid’s Race to World First will not be exclusive to The Roku Channel. The esports organization will continue to stream its attempts on Twitch. The new channel may offer exclusive features over the Twitch stream, but none have been announced yet. WoW fans will have to wait for the raids to begin on August 5 to watch the action live.