BETER, a global provider of fast-betting content in esports and sports, has announced the appointment of Miguel Valdes as its Business Development Manager for the Asia-Pacific (APAC) region.
This strategic hire comes as BETER aims to accelerate its expansion efforts, mirroring the company’s recent growth in markets across Latin America and Europe
Miguel Valdes, whose professional background includes tenures at SiGMA World and CDNetworks, will spearhead BETER’s initiatives. These aim to widen BETER’s reach, creating opportunities with operators, platform providers, and aggregators across the APAC region.
Under Valdes’ leadership, the company aims to establish new strategic partnerships while nurturing existing ones, ultimately supporting the development of a dedicated local team to meet the unique demands of the region.
Scaling BETER’s Presence in Asia-Pacific
BETER’s move into APAC is designed to capitalise on the region’s appetite for fast-paced betting content.
BETER offers around 50,000 monthly fest-betting events and offers odds for esports titles, such as CS2, Dota 2 and VALORANT. Alongside odds, the company BETER provides 24/7 live streaming and real-time data.
Speaking on the appointment, Chuck Robinson, Chief Revenue Officer at BETER, stated: “Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.
“We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there”.
BETER’s broader expansion strategy includes leveraging Valdes’s local expertise to boost its presence and drive engagement in one of the fastest-growing betting markets.
As the APAC region’s demand for gaming content accelerates, BETER’s strengthened team and deepened regional focus mark a significant step in its commitment to deliver innovative, regulated betting solutions worldwide.
The post BETER bolsters Asia-Pacific push with Miguel Valdes appointment appeared first on Esports Insider.