BETBY, a sportsbook supplier, has expanded its chess betting markets the game prepares for its debut at the Esports World Cup.
This move marks a significant step in BETBY’s evolution of chess as a betting vertical, offering fans and bettors a wider array of wagering options.
The expanded offering includes an extensive range of pre-match and live betting markets, covering not only traditional outcomes like match winner and total moves, but also more dynamic options such as first piece captured, number of checks and player-specific milestones.
By broadening its chess portfolio, BETBY aims to deliver a more immersive and engaging experience for both casual fans and seasoned bettors. The move also looks to highlight the growing intersection between traditional sports, esports and betting.
All In On Chess
Kirill Nekrasov, Head of Sportsbook at BETBY, emphasised the company’s commitment to innovation: “The debut of chess at the Esports World Cup is a landmark moment, and we are proud to offer the most comprehensive betting markets available.
“Our expanded offering is tailored to meet the expectations of today’s esports and sports betting audiences.”
BETBY’s technology supports high-frequency, real-time betting, ensuring that odds and markets update instantly in response to in-game developments. This capability is particularly relevant for chess, where rapid shifts in momentum and strategy create unique opportunities for live betting.
The expansion of chess betting markets is part of BETBY’s broader strategy to diversify its sportsbook portfolio and support the convergence of sports and esports.
Moreover, Chess’s inclusion in the Esports World Cup has generated considerable excitement, drawing attention from a new generation of digital-first viewers.
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