FC Bayern Munich, one of Europe’s most storied football clubs, has announced a multi-year global partnership with Betano, a leading international online sports betting operator.
The agreement, unveiled in early July 2025, will see Betano become FC Bayern’s exclusive sports betting partner, marking a significant collaboration between two high-profile brands in the worlds of sport and gaming.
Under the terms of the partnership, Betano’s branding will be prominently featured at FC Bayern’s home ground, the Allianz Arena, as well as across the club’s digital channels and official communications.
The collaboration will include a range of joint marketing initiatives, fan engagement campaigns, and exclusive content designed to connect with Bayern’s vast global fanbase.
The partnership is set to run for several seasons, reinforcing Betano’s growing presence in European football and the wider sports betting market.
FC Bayern’s board member for marketing, Andreas Jung, highlighted the club’s commitment to innovation and internationalization, emphasising that Betano’s expertise in digital entertainment and responsible gaming aligns with the club’s values.
“We are delighted to welcome Betano as a global partner. Together, we aim to create unique experiences for our fans and set new standards in digital engagement,” Jung stated.
Betano, operated by Kaizen Gaming, has rapidly expanded its footprint across Europe and Latin America, sponsoring major football clubs and tournaments.
The company is known for its advanced betting technology, live streaming capabilities, and a strong focus on responsible gaming.
The partnership with FC Bayern is expected to further elevate Betano’s brand visibility, especially among football fans in Germany and beyond.
The deal comes at a time when sports betting partnerships are becoming increasingly prominent in European football, offering clubs new revenue streams and fan engagement opportunities.
For FC Bayern, the alliance with Betano represents a strategic move to enhance its digital offerings and strengthen its global commercial portfolio.
As the 2025/26 Bundesliga season approaches, fans can expect to see Betano integrated into FC Bayern’s matchday experience, digital platforms, and special promotions.
The partnership underscores the growing synergy between elite sports organisations and the online betting sector, reflecting broader trends in fan engagement and the commercialisation of football.
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