EA Acquired For $55B – Is This A Sign Of NFT Gaming Revival?

Electronic Arts, an American video gaming company known for video games like “Madden NFL,” “Battlefield,” and “The Sims,” has announced that it has entered into an acquisition agreement with an investor group including Saudi Arabia’s sovereign wealth fund in the largest private equity-funded buyout in history. The private investors have agreed to acquire the giant gaming firm Electronic Arts for $55 billion.

Electronic Arts Acquired For $55 Billion

In a September 29 press release, Electronic Arts confirmed that it has entered into an agreement to be acquired by an investor consortium comprised of PIF, Silver Lake, and Affinity Partners in an all-cash transaction that values EA at an enterprise value of approximately $55 billion. The transaction positions EA to accelerate innovation and growth to build the future of entertainment.

The acquisition of gaming giant @EA for $55 billion, the largest LBO in history by very established investors, clearly demonstrates both the size and value of the industry. Early signals for a gaming revival. https://t.co/naL5qjNHoy

— Yat Siu (@ysiu) September 30, 2025

Under the terms of the agreement, the investors will acquire 100% of EA, with PIF rolling over its existing 9.9% stake in the Company. EA stockholders will receive $210 per share in cash. The per share purchase price represents a 25% premium to EA’s unaffected share price of $168.32 at market close on September 25, 2025, the last fully unaffected trading day, and a premium to EA’s unaffected all-time high of $179.01 at market close on August 14, 2025.

PIF, Silver Lake, and Affinity Partners will bring deep sector experience, committed capital, and global portfolios with networks across gaming, entertainment, and sports that offer possibilities for EA to blend physical and digital experiences, while enhancing fan engagement and creating new growth opportunities. While commenting about this acquisition, Jared Kushner, the Chief Executive Officer of Affinity Partners and US President Donald Trump’s son-in-law, remarked:

“Electronic Arts is an extraordinary company with a world-class management team and a bold vision for the future. I’ve admired their ability to create iconic, lasting experiences, and as someone who grew up playing their games – and now enjoys them with his kids – I couldn’t be more excited about what’s ahead.”

EA And NFT Integration

The acquisition of gaming giant Electronic Arts for $55 billion, the largest LBO in history by very established investors, not only clearly demonstrates both the size and value of the industry, but also signals an early revival of non-fungible token gaming. It’s worth noting that Electronic Arts is not new to the NFT market. In June 2023, Electronic Art partnered with Nike to feature NFTs from Nike’s “.Swoosh” blockchain business in their EA Sports game titles, giving players a self-expression through sport and style.

Previously, Andrew Wilson, the Chief Executive Officer of Electronic Arts, expressed optimism about the role of non-fungible tokens and blockchain technology in the future of the gaming industry. Moreover, Wilson has often linked NFTs to the broader concept of collectability, highlighting metrics like quality, scarcity, authenticity, and perceived value as being key to digital content. Based on Wilson’s perception about NFTs, the Electronic Arts acquisition signals NFT gaming revival.

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