LiveScore Group partners with X and xAI to transform sports media and betting

Global sports media and betting company LiveScore Group has announced a major partnership with X (formerly Twitter) and Elon Musk’s xAI.

The goal of the collaboration, which was revealed on September 17th, is to integrate sports media and betting by utilising X’s real-time content and xAI to produce fan experiences for LiveScore and LiveScore Bet.

This collaboration gives LiveScore Group access to X’s data and content APIs, allowing it to monitor breaking news, live fan sentiment and international sports discussions.

Richer media features, direct bet-slip and prediction sharing to X — as well as new AI-powered engagement tools — will all be brought about by the integration.

LiveScore Group noted in the announcement that the deal will ‘set a new benchmark for digital sports content experiences’, allowing fans to follow live sport, engage with news, and bet — all in one journey.

AI-driven fan personalisation, quicker customer service through X, and trading models that react instantly to breaking sports events are some of the collaboration’s major innovations.

These developments will be supported by xAI, which will enable features like personalised content delivery and predictive insights for betting and sports media platforms.

Sam Sadi, CEO of LiveScore Group, called the deal “a game-changing moment for LiveScore Group and for the industries we operate in.”

He continued: “By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry.”

Christopher Park, Director & Global Lead of Developer Platform at X, added: “This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”

LiveScore Group’s platforms already support football, major sports, and popular esports betting; this integration marks a daring move to increase value and engagement for millions of fans and bettors worldwide.