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YZY MONEY, a new Solana meme coin linked to rapper Kanye West, aka Ye, has sparked rugpull fears after surging to a $3 billion market cap and then crashing 55%.
The token earned a CoinMarketCap listing and drew investment from BitMEX co-founder Arthur Hayes, even as debate raged on social media over whether West himself promoted it or his X account had been hacked.
The token surfaced on X when the rapper apparently posted about it on his official account, which has over 33.1 million followers.
“YEEZY MONEY IS HERE ,” the X post said while sharing a screenshort of the meme con’s smart contract address. “A NEW ECONOMY, BUILT ON CHAIN.”
It also said the YZY ecosystem includes Ye Pay, a crypto payments processor that allows merchants to accept crypto and credit card payments at lower fees, and a YZY credit card.
“YZY Money is a concept to put you in control, free from centralized authority,” according to the project’s website.
The rapper later shared a video of himself introducing the meme coin in a follow-up post. “The official Yeezy token just dropped,” the artist said in a somewhat robotic tone in the video.
Comments under the video showed that many crypto community members suspect it was generated by AI, igniting debate around the legitimacy of the token.
YZY Token Gets Buy-In From BitMEX Co-Founder
Even Hayes suspects the token might be a rugpull. Despite that, he still invested in the Solana meme coin.
“Please don’t rug me @kanyewest !!!” Hayes said in an X post earlier today that suggests he bought into the new meme coin.
Pls don’t rug me @kanyewest !!!$YZY for the win … cause bull market.
Yachtzee pic.twitter.com/16ZruT8WqA
— Arthur Hayes (@CryptoHayes) August 21, 2025
“$YZY for the win … cause bull market,” Hayes added.
A rugpull is similar to a pump-and-dump scheme, and involves token creators inflating prices through hype or artificial orders before dumping large amounts of tokens on investors, subsequently crashing the crypto’s price.
CoinMarketCap Lists YZY MONEY Token, Price Crashes
CoinMarketCap also announced that it has listed the YZY token.
In an X post, the platform noted that the crypto launched with over $100 million in liquidity.
Ye (@kanyewest)’s new coin $YZY (YZY MONEY) has been listed on CoinMarketCap!https://t.co/5LOo5D8Kyu
With already $100M+ liquidity at launch, will this Sink or Swim? pic.twitter.com/cI1SvRbZFc
— CoinMarketCap (@CoinMarketCap) August 21, 2025
The hype on X propelled the token to an all-time high (ATH) of $3.16 in the last few hours. Since then, however, the price has fallen over 56% to stand at $1.11 as of 6:05 a.m. EST.
Largest YZY Investors Holds 27% Of The Supply
Data from Solscan shows that YZY currently has 31,971 holders. The largest of these investors holds 27% of the token’s supply, with 270 million tokens valued at over $278.2 million.
YZY holders (Source: Solscan)
The second and third biggest holders control 18% of the supply each. Meanwhile, the fourth, fifth, sixth and seventh largest wallets hold 17%, 9.53%, 1.07% and 1.07% of the YZY supply, respectively.
The remaining addresses all hold less than 1% of the supply.
This is not the first time the creator has launched a token linked to the rapper. An analysis of the creator’s address links them to a bunch of other Ye-themed cryptos, including YE, YZY CARD, Coinye, Ye With Hat, Republic of Ye, and numerous others.
The creator has also launched tokens trying to profit from Kim Kardashian, Ye’s ex-wife, with cryptos such as OFFICIAL KIM KARDASHIAN COIN and Kim Kardashian.
Overall, the creator has launched 26 tokens, with the wallet’s holdings in these tokens valued at just $34.76. The address does, however, hold 237.34 Solana (SOL) valued at $44,615.18.
YZY creator’s address overview (Source: Solscan)
Meanwhile, TokenSniffer, a tool that scans smart contracts, community channels and token metrics to determine if a crypto is a scam or not, has scored the YZY crypto 5/100.
TokenSniffer score for YZY crypto (Source: TokenSniffer)
According to the platform, the crypto was launched on Aug. 17.
A major red flag raised by TokenSniffer is with regards to the crypto’s holders. While the token’s creator holds less than 5% of the circulating supply, the top 10 holders “possess a substantial amount,” it said.
That could “have a large impact on the token price if sold,” TokenSniffer added.
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