US fast-food chain Steak ‘n Shake tipped its hat to Bitcoiners after reporting a 10.7% quarter-on-quarter same-store sales increase in Q2, outpacing America’s top food chains.
“Bitcoin has been a game changer,” Steak ‘n Shake posted to X on Friday, thanking Bitcoiners for their contributions since May 16, when the fast food chain started accepting Bitcoin (BTC) as payment.
The solid growth suggests merchant Bitcoin payments may still be alive in the US, where Bitcoin is mostly treated as an investment, unlike in less developed countries where it is more frequently used in day-to-day transactions.
“Bitcoin continues to be ignored… but they won’t be able to ignore it forever.”
Steak ‘n Shake’s 10.7% sales growth outpaces rivals
Steak ‘n Shake’s same-store sales growth was the highest among America’s top fast food chains in the quarter.
An X post from Restaurant Business Magazine’s editor-in-chief Jonathan Maze on Friday showed a range of US fast food chains, including McDonald’s, Domino’s and Taco Bell, reporting same-store sales growth ranging from -7.1% to 6.1%.
The fast food chain started accepting Bitcoin as payment on May 16 in all of its locations where permitted by law, including in France, Monaco and Spain, in addition to the US.
It said the change will make cryptocurrency payments available to more than 100 million customers.
Steak ‘n Shake noticed an immediate impact in adopting Bitcoin
About two weeks after the opening day, Steak ‘n Shake’s chief operating officer, Dan Edwards, also noted that Bitcoin had saved the firm 50% in processing fees.
“This means that Bitcoin is a win for the customer, it’s a win for us as the merchant, and it’s a win for you in the Bitcoin community,” Edwards said at the Bitcoin 2025 conference in late May.
Related: 36% of Gen Z spend crypto daily; Gen X leads high-value spending
He noted that Steak n’ Shake accounted for 0.2% of all Bitcoin transactions on its opening day.
Bitcoin adoption came after nearly 230 of its stores closed
The number of Steak ‘n Shake stores in the US has fallen from its peak of 628 in 2018 to 397 as of May 28, 2025, ScrapeHero data states.
Florida is home to the most Steak ‘n Shake stores with 79, about 20% of all Steak ‘n Shake stores in the US.
Magazine: Pakistan will deploy Bitcoin reserve in DeFi for yield, says Bilal Bin Saqib