Opinion by: Tom Bruni, editor-in-chief and vice president of Community, Stocktwits
Since the dawn of the dot-com boom, it’s almost impossible to hear the term “VC” (venture capitalist) without immediately conjuring up an image of Sandhill Road — and the ultra-exclusive air that surrounds the famed strip of land in Northern California that’s responsible for pouring billions into tech startups each year.
Silicon Valley VCs and their global counterparts have sat behind literal and metaphorical closed doors for decades. Only a few people decide which innovators and trends receive access to vital funding.
While it’s become clear that millions of brilliant founders are excluded from receiving capital every year, what’s less understood is the systemic exclusion of countless potential investors who could completely change the game.
That’s why crypto influencers are flipping the script, accomplishing what VCs have been claiming to do for years: democratizing access to early-stage investment opportunities. TradFi might brush them off as “hype merchants.” Still, the fact is, by sharing cutting-edge research and aligning their incentives with their followers, crypto influencers have become some of the most accountable investors in the space.
From hype merchants to revolutionaries
While critics worry influencers are just pump-and-dump operators who intend to manipulate markets and unsophisticated retail investors, this argument ignores the accountability mechanisms automatically put in place by influencer-driven investing. Traditional VCs have the luxury of hiding behind NDAs and other walled gardens, but bad influencer recommendations destroy credibility and receive immediate community feedback.
Operating in a permanently transparent environment creates permanent accountability. Influencers must maintain higher standards than VCs operating with limited oversight when every trade and outcome is public. At the same time, it’s important to note that moving away from a “no access” model does not automatically result in a “no risk” model. Investors will always have to do their due diligence and act responsibly, even under the guidance of a crypto influencer or online community.
Breaking down the VC exclusivity problem
Before understanding how this new breed of influencers is smashing the VC model, it’s important to explain why the traditional system is so exclusive in the first place. In the US, one must meet accredited investor requirements to legally invest. These include stringent thresholds like having over $1 million in net worth (excluding one’s primary residence) or an annual income of at least $200,000. On top of that, top-tier funds require personal connections and exorbitantly significant minimum commitments. The fees and illiquidity are a feature, not a bug.
As a result, less than 2% of US citizens — and even fewer people globally — have access to invest in early-stage projects, the period that historically sees the highest returns. And if you’re not from major investing hubs like Silicon Valley, New York City or Boston, it’s even less likely you’ll be able to break the mold.
Adding to the exclusivity, the system inherently favors those with the capital and networks to succeed, and VCs have no incentives to initiate change. By delaying IPOs, companies are building immense valuations in private that were once possible only in public markets, limiting everyday investors from buying into lucrative opportunities.
Influencers open the gates to better access
Crypto influencers have completely shattered this model. Social platforms like X, YouTube, Discord and Telegram have created direct pathways between promising projects and retail investors. They’re underscoring emerging trends, protocols and founders, spotlighting analyst work once only reserved for VCs.
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They’re also exposing their entire portfolios (since this information is readily available onchain), meaning anyone curious about investing no longer has to wait months for VCs to disclose their positions.
On community investor platforms, retail investors are sharing due diligence, collaborating on research and highlighting opportunities that would otherwise be impossible to discover. Everything is public, crowd-sourced, and available to anyone with internet access.
Community due diligence beats closed-door analysis
Critics who argue that crypto influencers lack VC-level rigor fail to see the difference in information flow between DeFi and TradFi. The crypto community is committed to radical transparency, eliminating intermediaries, and open tech ecosystems.
Onchain investing is irrevocably tied to auditable smart contracts, public tokenomics, and community members who can verify claims in real time. When an influencer recommends a project, thousands of people can immediately analyze the tokenomics and stress-test the product. Collective intelligence can identify red flags even the most experienced VC might miss.
Because influencers invest their capital and risk their reputations, they have real skin in the game. This contrasts sharply with traditional VCs, who often quietly invest other people’s money and only engage with the public when it benefits their portfolios.
Access trumps exclusivity every time
While the current investor landscape excludes 98% of participants, influencers are spearheading the way for genuine financial inclusion. And, as more traditional assets become tokenized and made available to a new class of investors, those who lean into education, community, and personal responsibility will have new opportunities to thrive.
Traditional VCs are welcome to adapt to this reality or continue rallying behind a system that serves the few at the expense of many. However, one thing is clear: True innovation happens when opportunities and capital flow to anyone with the right ideas, regardless of their network.
Crypto influencers are making that vision real, one transparent recommendation at a time.
Opinion by: Tom Bruni, editor-in-chief and vice president of Community, Stocktwits.
This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.