DATA.BET, once a specialist solely in esports odds and data, has taken a significant leap by securing a new deal with Odds Reactor to supply comprehensive sports betting content.
The partnership marks a defining moment for both companies: DATA.BET gets to showcase its expanded sportsbook across 50 different sporting disciplines, while Odds Reactor leverages this depth to serve regulated markets throughout Europe and beyond.
The technical integration took just three months and allows Odds Reactor’s clients access to more than 50,000 monthly events and over 1,000 separate betting markets, all backed by official data sources and near real-time service reliability
This move signals the next phase of DATA.BET’s strategy to offer betting operators a seamless, multi-vertical platform that combines both esports and traditional sports.
With the addition of Bet Builder functionality for football and hockey, operators can now provide their players with more complex betting options, such as Player Props and advanced personalization features.
According to DATA.BET’s Head of Sales, Otto Bonning: “This partnership with Odds Reactor represents a successful deployment of our classic sports offering. The solid technical foundation of our sports betting solution enabled rapid integration for Odds Reactor.
“This demonstrates how our modern infrastructure accelerates growth for both established players and emerging platforms in a market where speed-to-market determines competitive edge.”
From Esports-First to All-In Gaming
DATA.BET’s transition echoes similar moves by other industry players who started within esports and subsequently diversified.
As demand has grown for unified betting solutions, endemic brands have broadened their focus, blending the unique engagement of esports with the global appeal of mainstream sports.
Companies like DATA.BET applies the technology, reliability, and data-driven methods from their esports background to deliver high-quality, scalable sportsbook products.
Odds Reactor’s Operations Manager, Samuel Ahonen, added: “With future developments focusing on expanded sports coverage and enhanced tech capabilities, this partnership leverages both companies’ strengths to meet the demands of a dynamic and competitive betting market.”
By supplying comprehensive, official data-backed odds, 93%+ uptime, and features like cash out and live streaming, DATA.BET is positioning itself as a one-stop shop for operators looking to engage users across every betting vertical, just as other pioneers in the industry have done.
The integration with Odds Reactor is a milestone in this journey, showcasing how nimble, tech-driven firms are capitalizing on the convergence of esports and sports betting for the global market.
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