Dairy MAX, representing 700 dairy farmers, is launching a new Fortnite custom mode called Dine Tycoon through its digital gaming brand Level Unlocked.
Made with Fortnite Creative to engage gamers with nutrition, the game mode allows players to build and run their own dairy diner, all to encourage teens to drink milk.
“Today’s generation is shaping food culture in real-time, and they’re doing it online,” said Jennie McDowell, Chief Strategy Officer at Dairy MAX. “Gaming isn’t just a hobby for Gen Z, it’s where they connect, share ideas and influence each other.
“With Diner Tycoon, we saw a strategic opportunity to make milk cool again by meeting them in a space they already love. We’re turning nutrition into something interactive and relevant to their world because real milk still matters.”
The custom mode itself has players learning new recipes, upgrading kitchens, hiring cooks, and expanding their restaurant in order to learn the importance of nutrition. There is also a Level Unlocked Discord server for fans to join, where they can compete Tycoon challenges and receive rewards.
“Gen Z has fundamentally different habits than any generation before them, especially when it comes to where they watch and how they buy,” said Zoned President, Carlos Tovar. “They’re constantly shaping trends online and with Diner Tycoon, Dairy MAX is setting a blueprint for how to authentically connect nutrition with internet-native consumers.”
Players can find the Dine Tycoon game mode, which is currently live, using the map code: 1246-7765-8191.
The mode itself is not sponsored, endorsed or administered by Epic Games, the developer and publisher behind Fortnite.
Level Unlocked is a digital brand by Dairy Max seeking to educate young people about the importance of nutrition for gaming. The mode is being marketed by ZONED, which launched the Farm Tycoon game mode to Fortnite last year.
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